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Water and Health

A healthy pregnancy comes with a promise of purity.

Every day, your body needs water to rejuvenate and stay hydrated.
The water you drink is the core essence of life so it’s always important to drink pure.

7.05.2015 | Trimesters

Initial Stage of Pregnancy - The Journey

Initial Stage of Pregnancy - The Journey

It is said that human beings are “wonderfully complexed” and that is never been more evident than in the story that comes together in the womb.

Week 1 and 2: Not yet pregnant

A woman’s due date is calculated as approximately 40 weeks from her last menstrual cycle (i.e. the first day of her last period). But for most women, conception occurs around week 3. So, a woman is not pregnant at this time.

Week 3: The sperm and egg finally meet

Talk about competition! Of the millions of sperm originally released from the male reproductive tract, only about 500 will encounter the egg in a woman’s fallopian tube. While several will try to enter the egg, the moment one sperm successful penetrates and fuses with egg, all its other competitors fall away and no other sperm can enter. This union between the sperm and egg is called “fertilization”.

From this point, this fertilized egg – called a “zygote” – has all the genetic material (i.e. DNA) from the mother and father that is required to form a fully grown and functional adult.

The zygote now makes its way along the fallopian tube into the woman’s uterus. And while travelling down, the zygote keeps growing and dividing to form a cluster of cells called ‘morula’.

Week 4: Implantation in the uterus

As the cells travel and enter the uterus, some drastic changes occur. No longer do they resemble just a cluster of cells. But the “blastocyst”, as it is now called, has two sections of cells. The cells on the inside becomes an embryo and the cells on the outside connects the embryo to the mother.

Once in the uterus, the blastocyst burrows into the uterus – this is called “implantation”.

Week 5: The embryo

This is the start of the embryonic phase. The embryo has three layers from which different parts will be formed.

  • From the outer layer: the nervous system, eyes, inner ears, skin etc. will form
  • From the middle layer: the reproductive system, heart, bones, kidneys, muscles etc. will form
  • From the inner layer: the intestines, bladder, lungs etc. will form

Week 6:

  • The heart starts pumping blood
  • The neural tube, gives rise to the nervous system, begins to close
  • Some of the basic features of the face starts to appear
  • The body begins to curve like a “C”

Week 7:

  • The brain starts developing
  • The nostrils and eye lenses starts forming
  • The arms are just beginning to take shape

Week 8:

  • The arms and legs continue to grow longer
  • The eyes can be seen
  • The ears and fingers are beginning to develop
  • The nose and upper lip have now formed

Week 9:

  • The arms are continuing to grow
  • The bones in the arm develop and bend at the elbows
  • The toes can be seen
  • The eyelids and ears continue to take shape

Week 10:

  • The eyelids can now close, to protect the eyes
  • The head looks more round
  • The neck is beginning to form

Week 11: The foetus

  • It’s official – about 9 weeks after conception, the baby is now called a ‘fetus’
  • The liver is beginning to form red blood cells
  • The genital organs now start developing

Week 12: 

  • The baby’s face has now started looking remarkably human.
  • The fingernails have started growing


During pregnancy, it is very important to drink pure water and with that Pureit becomes your safest bet as it helps your body absorb essential nutrients into the cells and transports vitamins, minerals and hormones to the blood cells. It's those nutrient-rich blood cells that reach the placenta and ultimately your baby- all with the help of water.

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