Is RO filter a necessity or a luxury?
Do you know that the Indian water purifier market, anticipated to exhibit a Compound Annual Growth Rate (CAGR) of 7-10% over the next decade, stands as one of the largest in South Asia? With more than 60% of Indians having access to safe drinking water, there is a continuous stream of news about individuals falling severely ill or losing their lives due to waterborne diseases.
In recent times, especially in the post-pandemic era, many people are reassessing their lifestyles, adopting a health-conscious approach, and becoming more cognizant of the water they consume. This heightened awareness, coupled with contemporary lifestyle changes, has prompted a surge in the desire among most Indians to have a water purifier in their homes. Consequently, this has resulted in a notable expansion of the water purifier market size.
In light of these challenges, water purifiers, including RO and UV water purifiers, play a pivotal role in ensuring water purification. Once considered a luxury item, water purifiers have become necessary for households and offices
Water Purifiers As A Necessity Rather Than A Luxury
RO filtration involves passing water through a semi-permeable membrane, effectively removing impurities and contaminants. This technology has gained widespread acceptance for its ability to purify water, making it suitable for consumption. However, the necessity of an RO filter depends on the specific circumstances and the quality of the water supply.
People eventually realized that boiling water is ineffective at filtering out new-age contaminants and that relying on the water in plastic containers is not only hazardous to one's health but also harmful to the environment. This paves the way for the industry to expand by leaps and bounds in the coming years.
In addressing the prevalent challenges of heavy metal contamination and harmful contaminants in our tap water, advanced RO filters like those from Pureit India prove to be invaluable. Specifically, Pureit Water India has introduced the latest Revito series of RO + UV + MF purifiers, featuring the cutting-edge DURAViva™ Best-In-Class# Filtration Technology.
The Revito water purifiers is essential to every household due to its impressive certifications and capabilities. Notably, the RO membrane of these RO filters is certified by the Water Quality Association (WQA) for heavy metal removal*, effectively eliminating substances like Cadmium and Chromium. This certification accelerates the reliability of Pureit's water purification technology.
Its commitment to optimal performance and user-friendly features sets the Revito water purifiers such as Pureit Revito Prime and Pureit Revito Max apart.
It can deliver a substantial amount of purified water, reaching up to 8000 L**, ensuring a long-lasting solution for your clean water needs. Additionally, the series incorporates water-saving features, contributing to an eco-friendly and sustainable water savings of up to 70%***. The Pureit Revito series is necessary for every home, providing a robust solution to treat all types of drinking water.
Bottom Line
The status of an RO filter as a necessity or a luxury is contingent on various factors, including water quality, health considerations, taste preferences, environmental concerns, and economic considerations. As technology evolves and awareness of water-related challenges grows, the perception of RO filters has already shifted, with a greater emphasis on the importance of ensuring access to 100^safe and purified drinking water.
Disclaimer:
^ Safety from virus & bacteria as per USEPA guidelines
*** Under Pureit test conditions. Compared to ordinary RO's.
** Under Pureit test conditions. In the segment versus comparable products.
*This RO membrane is tested and Certified by WQA to NSF/ANSI 58 for material safety only. This RO membrane was tested by WQA in a surrogate system for the reduction of Cadmium, Chromium III. WQA cannot confirm that the component will yield the same performance when used in any other, non-tested system. See WQA.org for details.
#The RO membrane used in Pureit Revito Series is tested and certified by WQA to NSF/ANSI 58 for material safety only. This RO membrane was tested by WQA in a surrogate system for the reduction of Cadmium, Chromium III. WQA cannot confirm that the component will yield the same performance when used in any other, non-tested system. See WQA.org for details. In comparison to leading RO devices, in comparison to life of RO membrane
^^^ Safety from waterborne diseases
