What makes Pureit’s RO technology smarter?
Reverse Osmosis (RO) has become the gold standard in water purification for Indian homes. It’s trusted to eliminate harmful contaminants such as heavy metals, chemicals, and microbes. But here’s something not everyone knows—not all RO water purifiers are built the same.
Many consumers assume that every RO purifier performs similarly. In reality, there are huge differences in purification efficiency, water-saving capability, filter life, and safety assurance. This is where Pureit’s RO technology stands out. Let’s take a closer look at what makes Pureit’s latest RO purifiers smarter and more reliable for today’s Indian homes.
Eco Recovery™ Technology – Saving water, sustainably
Traditional RO purifiers waste a significant amount of water—typically rejecting 3 to 4 litres for every litre purified. In a water-scarce country like India, this is no longer acceptable.
Pureit’s Eco Recovery™ Technology, featured in models like Revito Max and Wave Mineral RO+UV+MF, reduces water wastage by recovering up to 60–70% of water, making it one of the most water-efficient RO systems available today.
Did you know? With Eco Recovery™, Pureit purifiers can save up to 80 glasses of water daily compared to ordinary RO purifiers.
Best-in-class Filtration Technology for maximum protection
The Pureit Revito range is equipped with what Pureit calls its #Best-in-Class Filtration Technology—a multi-layered, robust purification system designed to:
- Remove heavy metals like cadmium and chromium (WQA-certified RO membrane)
- Eliminate disease-causing bacteria, viruses, and chemicals
- Retain essential minerals through Mineral Enrichment Technology
Models like Revito Max and Revito Prime feature 8-stage purification and in-tank UV sterilization, ensuring water stays safe even after storage.
Integrated pre-sediment filtration to handle visible impurities
Dust, sand, and rust are common in tap and tanker water. Pureit’s Integrated Sediment Filter acts as the first line of defence, capturing visible dirt and protecting the rest of the filtration system.
The result?
- Longer filter life
- Consistent purification speed
- Better performance even in homes with aging pipes or tank buildup
- It also lasts 2X longer than ordinary filters, reducing maintenance effort and cost over time.
Copper enrichment for immunity and wellness
Inspired by ancient Ayurvedic wisdom, Pureit’s Copper RO purifiers use a proprietary Copper Charge Technology™ that:
- Charges RO purified water with 99.8% pure copper
- Provides health benefits including better immunity, improved digestion, and anti-inflammatory support (As per Ayurvedic studies on copper's role in health)
- Unlike traditional methods of storing water in copper vessels, this technology ensures controlled, safe, and consistent dosing—so your family gets the benefits of copper in every glass without any guesswork.
This innovation sets Pureit apart in the growing demand for functional water—clean water that offers more than just safety.
Smartsense™ indicators and user-first design
Pureit integrates intelligent technology to make life easier. Features like Smartsense™ indicators alert you 15 days before the filter expires and automatically stop water dispensing when filters are due—ensuring your family never drinks unsafe water.
Additionally, the sleek, modern designs fit beautifully into Indian kitchens, while storage tanks (up to 9 litres) and fast purification speeds cater to both small and large families.
Conclusion: Choose the smarter RO, choose Pureit
Pureit isn’t just another RO purifier. It’s a combination of health science, smart engineering, and real-world usability, built specifically for Indian homes.
